Martin Bengaard is an experienced campaign strategist and consultant with particular expertise in political communication and brand positioning. With a background in both the agency world and as an independent consultant, he has assisted politicians, organizations and brands in creating impact that shifts attitudes and actions.
His work is based on a deep understanding of how stories, formats and platforms interact in the modern media landscape – and how to build trust and engagement in a time of fragmentation and change.
Martin works analytically, discreetly and with an eye for both long-term positioning and short-term victories. He is used to navigating the intersection between strategy and realpolitik, and he is a sought-after sparring partner for actors who want more than just communication – namely influence.