Content creation
While anyone can write, few can move opinions, agendas, markets and power with their writing.
Once the strategic course has been set and policy objectives formulated, we engage Influenter’s team of writers.
From there, our content creators focus on the communications part of the job, writing political briefs, speeches, campaign memos and more. Read more about how we work with the three P’s: Point, Prioritise, and Precision.
The three P’s
The Point
Every piece of content needs a clear point — a communication objective that must be met and adapted to the relevant channels. Our content creators specialize in cutting through the noise to ensure that your message comes through as clearly and powerfully as possible. That’s why the first step in our writing process is always to identify the core point — or points — that the communication needs to deliver.
Prioritization
Good communication is just as much about what you leave out as what you include. This is especially true when your audience is politicians — whose inboxes and desks are already overflowing. When we write for political stakeholders, we keep it short — often just a single page.
This highly focused approach gives the reader an immediate grasp of our message. The ultimate success criterion? That we get invited to a meeting. We apply this same “less is more” principle to all other types of communication within public affairs, media relations, and corporate content.
Precision
Once the messages have been prioritized, precision becomes key. Politics is about values and opinions — but also about facts, figures, and sources. Our writers are trained in the principles of effective political communication: they are well-informed, they write with clarity and accuracy, and they turn complex information into simple, actionable insights.
The result is content that leads to political meetings, media coverage, engagement, and meaningful outreach to your business or organization.
