Political communication
When engaging with politicians, remember that each interaction is a one-time chance.
Once materials have been exchanged, proceed with caution as there is no retroactive action if things go wrong. The outcome of the initial meeting cannot be changed. This highlights the importance of planning for all forms of political communication.
Rationale, Precision, Digestibility
When developing political communication with our customers, we adhere to three principles.
Political rationale
The enquiry and the meeting must have a political rationale to be heard. Place your interests in an existing political agenda or convince the politician of a new agenda. We assist with political analysis, dialogues in our network and help formulate the political rationale.
Precision
Politicians are swamped with work, including reading. Their inboxes, pigeonholes and mailboxes are full of official memos, bills, reports, and enquiries.
Get a politician’s attention with clear, concise communications on a single issue. Don’t bring multiple issues, as this can compromise clarity. When meeting, communicate precisely. Based on political rationale, formulate precise messages. Start by thinking you have something to give, not that you want something.
Digestibility and understandability
Finally, your enquiry and communication during the meeting should be digestible and understandable.
It is recommended that documents in this field be concise, spanning a single page or two.Extensive reports and background material should be avoided. This principle should be applied to the dialogue during the meeting with the politician. Focus on the issue. Avoid unrelated discussions. Introduce yourselves, present the political rationale and challenges. Then present your solution. Finally, present the timeframe for delivery.
We will orchestrate the process and facilitate the meeting between you and the politician.
