Public affairs-strategy
We support our clients in their efforts to either prevent or achieve something in the political world. As part of this, it is essential that the public affairs strategy is clear, well-considered and always up to date with the current political situation.
Navigating the postmodern public sphere
In recent years, there has been a notable shift in the landscape of political engagement, particularly in terms of the voice and influence of businesses and organisations. The emergence of new communication channels has led to a more fragmented and challenging model, where the publics attention is divided between various sources.
Those who successfully navigate the postmodern public sphere have the ability to engage with the press, establish contacts and cultivate networks among policy makers across municipal administrations, regions and EU institutions.
In the past, this was achieved through industry organisations, featured articles in the papers of record, or by direct political involvement.
In today’s environment, it is crucial to know the right people to make an impact. Mastering digital channels at a strategic level is also essential to influencing the political and legislative agendas, in order to achieve our desired outcomes.
At Influenter, we have aligned our team of advisors with this modern reality by combining public affairs disciplines with solid communication skills.
When developing a public affairs strategy, clients will have the opportunity to meet both our public affairs and communication advisors.
Uncovering the potential
- We assess your interests and the underlying business and strategic DNA.
- We identify the political reality of the situation.
- We identify all the relevant stakeholders, including ministers, rapporteurs, special advisors, municipal politicians and representatives of interest organisations, to name but a few.
- We map co-stakeholders and counter-stakeholders.
- We screen the press.
Preparation of the initiative
- Defining the strategy, including purpose, sub-goals, timelines, evaluation and adjustment.
- Developing communication to support the initiative, including press, one-pagers, white papers, website, campaign activities, LinkedIn, X, etc.
- Contacting selected stakeholders.
- Defining a differentiated strategy for forms of contact.
- We plan to brief relevant stakeholders in our network of politicians and civil servants.
Tactical execution
- We implement all agreed activities in close cooperation with you, our valued customer.
- We actively involve you in all meetings with politicians, as well as other strategically important meetings.
- We undertake a systematic evaluation in accordance with a predetermined plan.
- We adjust our efforts on an ongoing basis.
